A 3-session, 9-hour masterclass on Anthropic's Claude — from first principles to production agents. Designed and taught by Professor Helena Freitas for the IESE Barcelona MBA cohort.
You'll write prompts that ship, design tools that act, and architect agents that solve real MBA cases. Every concept is paired with a guided exercise, an instant quiz, and a 24/7 AI tutor that knows the material.
Understand the model family, prompting fundamentals and Constitutional AI. Build your first production-grade prompts.
Master system prompts, XML tags, chain-of-thought, tool use and the Model Context Protocol. From prompts to capabilities.
Run a mini-business on autopilot. Automate leads, newsletters, email and spreadsheets — first free, then paid. Where Chat, Claude for Work and Claude Code each fit. Ship 5 real automations.
Every lesson ships with a prompt template you copy straight into Claude.ai. Reflect, submit, level up.
Verify your understanding with 5–10 question quizzes per session. Pass the final to unlock your certificate.
Chat with the Helena Tutor for course-aware help, or jump into Free Claude to practice prompts in the wild.
Iridescent 3D orbs track your journey across the three sessions. Streaks, badges, completion — all visible.
Jump into the masterclass — no sign-up, no friction. Your progress is saved locally on this device.
Start the masterclass